ECB’s plans for 100-ball tournament hit by name farce at The Oval

Hundred plans scuppered by name farce at The Oval: Surrey and Kent baulk at suggestions of being called London Fuse, Rebels, Union or ‘X’

  • Surrey and Kent have joined forces for the 100-ball team based at The Oval 
  • Suggestions were London Fuse, London Rebels, London Union and London X 
  • Old Trafford was the other venue whose name did not appear on the application

The ECB’s attempts to apply for a full set of trademarks for the eight new sides in next year’s 100-ball tournament have been scuppered because of a lack of consensus over the name of the team based at The Oval.

Sportsmail understands that four suggested names were put earlier this year by the board to Surrey and Kent, who will join forces for the competition: London Fuse, London Rebels, London Union and London X.

None of the options, which were drawn up with the help of Futurebrand — a brand consultancy firm — was met with enthusiasm, placing the ball back in the ECB’s court. This partly explains why only six trademark applications were registered last month on the website of the UK’s Intellectual Property Office.

Four names suggested for the team at The Oval failed to excite the board of Surrey and Kent

Four names suggested for the team at The Oval failed to excite the board of Surrey and Kent

Those six were London Spirit (who will be based at Lord’s), Birmingham Phoenix (Edgbaston), Leeds Superchargers (Headingley), Southern Brave (Southampton), Trent Rockets (Nottingham) and Welsh Fire (Cardiff).

The other venue whose name did not appear on the application was Old Trafford. Lancashire did not respond to a request for comment. 

The ECB had been planning to release the team names once the Ashes are over in September, with a player draft scheduled for October.

 

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