British tennis gem Emma Raducanu may not be competing for prize money at present – but that doesn't mean the 20-year-old isn't still raking it in on the sidelines.
The 2021 US Open champion missed this year's French Open and won't compete at Wimbledon after undergoing minor surgery on both hands and her left ankle. And she's using her time away from the court to teach others about the sport – reportedly charging up to $2,000 (£1,600) a pop for the pleasure.
After promoting subscription service AirWayz as a means of communicating with her, Raducanu has made herself even more available to those who can afford the time. Fans can sign up for a £4 monthly fee to get extra insight into Raducanu's life, scaling all the way up to private video tutoring from the prospect.
However, the Telegraph report Raducanu won't be banking any funds from the venture herself, with 'all proceeds donated to the Lawn Tennis Association (LTA) Youth Programme'.
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"You can send in a video of your technique and receive expert feedback from Emma herself," reads an excerpt from the app's website.
"Within 15 business days, you’ll receive a complete review of your technique in either a written or video format, tailored specifically to your strengths and weaknesses. Don’t miss out on this once-in-a-lifetime opportunity to learn from one of the best players in the world."
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A two-week turnaround is to be expected for one of the most in-demand young talents in tennis at present. That being said, it will only be the most dedicated (and presumably wealthy) clientele who will be able to afford lessons at such an exorbitant rate.
Raducanu has partnered with a long list of major brands and companies since emerging as a superstar-in-the-making almost two years ago. She boasts sponsorship deals with Dior, Porsche and Nike, as well as featuring in advertisements for British Airways and HSBC.
While she continues to prosper off the court, it should come as no surprise that Raducanu's injuries have led to an on-court decline. She lost her British No. 1 status for the first time since the 2021 US Open on Friday, with Katie Boulter overtaking her in the rankings.
She could even slip to No. 3 in the pecking order depending on Katie Swan and Harriet Dart's results at Surbiton. Raducanu is in a race to be fit for Flushing Meadows later this summer, with a September return forecast following her latest absence.
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