The NFL’s partnership with ‘Fortnite’ is probably a bad idea, right?

Like a father trying to prove to his kids that he's actually cool, the NFL has struck up a partnership with Fortnite, the immensely popular video game that all the youths are playing.


The NFL has huddled with publisher Epic Games to bring football gear to the massively popular online game. Players will be able to get NFL team outfits in the game's Battle Royale item shop beginning Friday.

Once a player gets a uniform for any one NFL team, they can customize it with a jersey number each time they use it – and swap it out for a different team's helmet, jersey pants and cleats. So if for one game you are wearing New England Patriots gear, the next you'll be able to suit up as the Green Bay Packers without having to purchase a new uniform pack.

The announcement video features characters dressed in the uniforms of all 32 teams dancing and no actual gameplay…

That decision probably has something to do with the fact that the objective of Fortnite is basically kill or be killed, with an emphasis on "kill." Like with guns. So, yeah, the NFL seems to be totally fine with characters dressed in official team uniforms running around shooting each other to death.

Now, I don't personally have a problem with that. It's just a video game, after all. But that does seem like a thing the NFL would definitely have a problem with. Gamers will be able to dress their characters up in NFL uniforms starting Nov. 9 at 7:00 p.m. ET, which means you can expect videos of characters wearing No. 81 Patriots or No. 32 Bills jerseys mowing people down by 7:05.

Why the NFL, a league that strongarmed ESPN into canceling Playmakers, a show about a fictitious pro football team employing players with various off-the-field problems, and fines its players for weapon-based celebrations, would agree to this makes little sense. Well, until you realize Fortnite will charge gamers about $15 for the feature, and the league potentially stands to make millions from the sales (terms of the NFL's deal with Epic haven't been disclosed).

The difference is Playmakers wasn't making the league any money. Nor was Josh Norman pretending to shoot a bow-and-arrow after an interception. This partnership with Fortnite will make the league a whole lot of cash, so please do enjoy shooting up the competition in your favorite NFL team's gear starting next week!


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