Fifa criticised for ‘tone deaf’ appointment of supermodel Adriana Lima

“In a Fifa World Cup year, that’s the message that should be ringing loud and true around the world. Where a supermodel fits into this is truly baffling.”

Dodd said Fifa’s appointment of Lima “looked an odd fit for an organisation that says it wants to empower girls and women.”

“I asked whether the Fifa ambassador will be delivering messages on body image, wellbeing and healthy eating,” she added.

“What will this ambassador represent to the large and growing population of aspirational women’s football players and fans who love the game because it shows us what empowerment and equality can look like?”

Fifa president Gianni Infantino said Lima “lives and breathes futebol” and said she can be an “excellent link between Fifa and fans worldwide”.

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