Don’t wait around for updates – sign up for our daily football email newsletter today!
Man United turned down higher offers than the record-breaking £235million shirt sponsorship deal signed with unknown software company TeamViewer, it has been revealed.
The Red Devils were looking for a new sponsor after Chevrolet announced they would not be renewing their £64m-a-year contract – ending a seven-year association with the club.
A five-year deal was subsequently struck with TeamViewer, which will see the remote software firm pay £47m-a-year to have their name plastered on the front of United's shirts.
United remain top of the league when it comes to Premier League's shirt sponsorship, but managing director Richard Arnold has revealed there were more lucrative offers on the table.
"They weren't the highest bidder," Arnold told the Daily Mail. "What they bring to us is way beyond money."
Arnold sees TeamViewer as a forward-thinking company that will allow United to connect with their fanbase around the globe.
He continued: "It's the biggest economic recession since economic records began, It's just an incredible year of challenge, uncertainty, and difficulty."
"The ability to connect and collaborate has never been more important to the world and our community of 1.1 billion fans and followers.
"We are looking forward to working with TeamViewer to bring to life our vision for a partnership built on smarter ways of connecting people and businesses.'"
The deal is believed to be similar to Barcelona's £47million tie-up with Rakuten, keeping United firmly in-step with their European rivals at the top of the money league.
TeamViewer's chief executive Oliver Steil was looking forward to the new partnership, saying: "'We are very excited about this partnership, as it will significantly expand our brand positioning and it will help us to market our comprehensive solutions portfolio to all customer segments globally.
Top trending sport stories right now
"With Manchester United and TeamViewer, two global winning teams join forces: Together as Team United we can bring the fan experience in the legendary Theatre of Dreams to a new level."
"We are extremely proud Manchester United picked us as partner in their ongoing technology journey."
READ MORE: Roman Abramovich clarifies Chelsea sack approach having overseen 15 managerial changes
READ MORE: Jose Mourinho's final interviews at Chelsea and Man Utd as Tottenham pressure builds
- Manchester United FC
- Premier League
Source: Read Full Article