Record-breaking Ronaldo steals march Messi in shirt-sale stakes

Cristiano Ronaldo beats Lionel Messi in the shirt-sale stakes as Man United’s No 7 brings in £187m in just EIGHT DAYS… with PSG magician raking in £83m less!

  • Cristiano Ronaldo now has the fastest-selling shirt in Premier League history 
  • The Portuguese maestro has returned to the club where he earned legend status
  • Ronaldo’s total shirt sales to date are more than 14 times his initial transfer fee
  • Manchester United have made £13.1million from the shirt, paying for the fee
  • Unsurprisingly, the Red Devils have now sold the most shirts of any English side 

They were the two biggest transfers of the summer. 

Lionel Messi finally left Barcelona after 21 years at the club to join Paris Saint-Germain, while Cristiano Ronaldo has made a sensational return to Manchester United after ending his first spell at Old Trafford in 2009.

Fans have since gone crazy in their clamour for replica shirts of the two successful players – but it is Ronaldo that has stolen a march on his rival when it comes to sales, according to Love the Sales.

Manchester United fans have gone crazy since Cristiano Ronaldo made a sensational return

The 36-year-old’s iconic new No 7 has brought in £187.1million since his number was confirmed

The figure dwarfs sales of Lionel Messi’s Paris Saint-Germain – £103.8m so far since his arrival

United have already made £13.1m from Ronaldo’s shirt – paying for his up-front fee of £12.9m

Their research reveals that the Portuguese maestro’s iconic No 7 shirt has brought in £187.1m since his number was confirmed on September 2, while Messi, despite sealing his switch three weeks earlier, has racked up a mere £103.8m in sales of his No 30 jersey.

Those two figures dwarf the up-front costs for the stars. Ronaldo’s initial transfer fee before add-ons was £12.9m, meaning his shirt sales are 14 times more than that and have netted £13.1m in revenue for United already, while Messi’s signing-on fee of £25m after joining compatriot Mauricio Pochettino in the French capital.

The shirt-sale data also reveals that Ronaldo’s shirt is unsurprisingly the fastest-selling in Premier League history and online searches for ‘Ronaldo 7 shirt’ have increased by 600% compared to last summer. 

Despite Covid-19, this summer has been a bumper one for Premier League transfers, with Jack Grealish moving for a British-record £100m fee and Romelu Lukaku bolstering Chelsea’s title chances by returning to the club for £97.5m.

After Ronaldo, Grealish and Lukaku placed second and fourth respectively for Premier League player shirt sales this summer, with Bruno Fernandes sitting third. 

Fernandes and Ronaldo’s team-mate Paul Pogba sits fifth, with Liverpool’s Mo Salah and Virgil van Dijk sixth and seventh, wantaway Tottenham talisman Harry Kane eighth, Kevin De Bruyne ninth and Jadon Sancho 10th.

Arsenal were last season’s biggest shirt sellers, but they have dropped to fourth, with United inevitably rising to top spot having been fourth in 2020-21.

Paul Pogba and Bruno Fernandes have two of the biggest-selling Premier League shirts

Manchester City’s Jack Grealish has the league’s second-most popular shirt at the moment

Romelu Lukaku is fourth on this year’s shirt sales list after also reuniting with a former club

Ronaldo’s arrival has helped the Red Devils experience a 62% boost in shirt sales – and expect that number to rocket if he plays on Saturday against Newcastle at The Theatre of Dreams.

Messi, meanwhile, has made only one substitute appearance for the 2020 Champions League finalists since joining Pochettino’s men, but don’t be surprised if his shirt-sale figures go into orbit once Europe’s premier club competition kicks off next week. 

United travel to Young Boys on Tuesday, while PSG visit Club Bruges the following day. 




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