Ed Woodward has promised to bankroll Ole Gunnar Solskjaer in the summer transfer window and hand the Manchester United boss a warchest for new players.
The Red Devils executive vice-chairman has come out publicly to back Solskjaer on several occasions over the past two years, even amid growing speculation United were considering replacing him with former Tottenham manager Mauricio Pochettino.
Solskjaer has spent an eye-watering £180million since the summer of 2019, which is more than any other club in major European football.
And Man United's spending is set to continue as Woodward, who clearly believes in the direction Solskjaer is taking the Old Trafford club, has vowed to hand him even more cash.
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"What happens on the field is clearly our top priority," said Woodward, in a recent fans' forum meeting held virtually with Manchester United supporters.
"And while it's not the same without fans in the stadium, we've seen lots of highs since our last meeting in April, with that 14-game unbeaten run to finish third in last season's Premier League run and great wins against PSG and RB Leipzig on our return to the Champions League this season.
"Of course, we recognise there's more hard work ahead to achieve the consistency needed to win trophies.
"But we see positive signs on the pitch and the training ground that reinforce our belief in the progress being made by Ole, his coaching team and the players.
"I told this forum back in April that we remained committed to strengthening the squad, while being disciplined in our spending during the pandemic.
"I believe we've delivered on that, with the additions we made during the summer taking our total net spending to over €200million (£180m) since summer 2019 – more than any other major European club over that period.
"We will continue to support Ole with a planned, long-term approach to recruitment, focused on the summer windows."
Woodward also confirmed that Manchester United are in discussions with UEFA, the European Club Association, and other clubs on the continent about the future of UEFA's club competitions.
The format of the Champions League is at the top of the agenda, with talks that a break-away Super League could become part of a radical overhaul post 2024.
Woodward added: "Most of my time in this regard is focused, through the ECA and the UCCSA [a joint-venture between the ECA and UEFA], on the strengthening of existing UEFA club competitions.
"The dialogue focuses on them continuing to be predominantly mid-week games having little or no impact on the Premier League.
"We believe that any changes to European competition post-2024 must be complementary to thriving domestic leagues.
"Other domestic leagues feel the same way, reflected in conversation with our counterparts in other clubs and countries.
"What I can assure you of is that we will keep match-going fans firmly in the centre of thoughts, whether with the Premier League, ECA or UEFA, and across our decision-making processes overall, because the past eight months has reminded us all of just how crucial you are to the fabric of the game. This game without fans is nothing."
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