Raducanu 'will dominate next decade' says former champ
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Emma Raducanu is being tipped to surpass Andy Murray’s career earnings “quite quickly” as she bids to win a historic US Open title on Saturday night. The 18-year-old became an instant household name at Wimbledon just a few months ago in her first Grand Slam.
The teenager was relatively unknown heading into SW19 but she immediately made sure everyone knew about her talents in reaching the second week of the Grand Slam.
An emotional and heartbreaking exit in the fourth round led to some concerns about Raducanu’s ability to live up to expectations at such an early stage of her career.
Raducanu returned to the ITF calendar in the build up to the US Open though where she went on to reach the final in Chicago.
She entered the US Open though as 400-1 outsider and had to navigate through the qualifiers, fully aware that there would be some pressure to perform.
That pressure though has not been evident while on the court with Raducanu brushing aside every opponent who’s stood in her way.
Incredible victories over Sloane Rogers, Belinda Bencic and Maria Sakkari have followed with Raducanu now on the verge of an incredible piece of history.
Leylah Fernandez can stop Raducanu’s impressive run to the US Open final, but that will unlikely stand in the way of the British sensation embarking on a remarkable career.
She’s already guaranteed to become the new British No 1 when the rankings are updated on Monday.
More impressive though is the fact Raducanu has surpassed Murray’s career earnings at the same age.
And Steve Martin, global chief executive, M&C Saatchi Sport & Entertainment, believes Raducanu is on the right track to overtake Murray’s overall earnings of $62,059,682 (£44,859,841).
“She could easily get to the stage where she could surpass Andy Murray – probably quite quickly,” he told The Telegraph.
Part of Martin’s confidence in Raducanu soon becoming a mega-millionaire is his belief that the teenager’s “likeable” personality makes her a marketing dream.
“She really could be huge,” said Martin, speaking before Raducanu’s US Open semi-final against Maria Sakkari.
“She’s got all the assets that you’d want in terms of personality. Her physical ability is fantastic. She plays with a smile on her face. She’s great to watch. Interviews well.
“She’s very, very impressive – and very likeable. Really likeable. You want her to win.”
And he has likened Raducanu to four-time Grand Slam champion Naomi Osaka, who also has a mixed heritage.
“Her earnings off the court are way more than she’s earned on the court – I mean, probably 10 times as much,” he said of the four-time grand slam winner.
“This isn’t just about domestic potential. It’s about her playing out on the global stage. It’s very exciting.”
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