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Fans are mocking Nike for claiming that tennis was entering a Carlos Alcaraz \u2018era\u2019 in a controversial post. The sportswear giant sponsor the Spaniard and made the statement after he defeated Novak Djokovic to win Wimbledon. But the remark is coming back to haunt them following Djokovic\u2019s victory at the US Open, where he lifted his 24th Grand Slam crown.<\/p>\n
Djokovic made history on Sunday when he became the first player in the Open Era to reach 24 Majors. The Serb defeated Daniil Medvedev 6-3 7-6(5) 6-3 in the final to lift his fourth title at the US Open, five years after his last.<\/p>\n
It means that the 36-year-old has won three of the four Majors in a single season for the third time – also doing so in 2015 and 2021. His only defeat came at Wimbledon where he lost to Alcaraz in an epic five-set final. It was the first time in a decade that Djokovic lost a match on Centre Court.<\/p>\n
The Wimbledon title marked Alcaraz\u2019s second Grand Slam trophy at the age of just 20. At the time, Nike marked his victory with a triumphant poster and wrote on X (formerly Twitter): \u201cThe Alcaraz Era is upon us.\u201d But the post has now backfired with Djokovic showing that he isn\u2019t going anywhere as fans have been making fun of the claim.<\/p>\n
Click here to join our WhatsApp community to be the first to receive breaking and exclusive tennis news<\/strong><\/p>\n Just in <\/strong> Roger Federer sends kids to Rafa Nadal’s tennis academy as legend keeps promise[LATEST] <\/strong><\/p>\n The biggest blow came from the official SerbianFootball account as they quoted the original post from Wimbledon finals day and wrote: \u201cHey guys just following up. How is the Alcaraz Era going?\u201d<\/p>\n And plenty of Djokovic\u2019s supporters joined in, making fun of the post. \u201cWho was it who said we are in Alcaraz era after Wimbledon??? Novak – 4 slam finals . 3 wins. 1 loss. We are in Novak era for past 13 years,\u201d @MaheshS_Wali said following Sunday night\u2019s US Open final.<\/p>\n @domi_stan_ added: \u201cAudacity to call this alcaraz era when djokovic won 3 slams this year.\u201d And one fan brought up Nike\u2019s comment before Djokovic had even contested the final against Medvedev. After the Serb\u2019s semi-final match, @Belalzfr wrote: \u201cNovak may end up winning 3 slams in the 1st year of Alcaraz Era.\u201d<\/p>\n We use your sign-up to provide content in ways you’ve consented to and to improve our understanding of you. This may include adverts from us and 3rd parties based on our understanding. You can unsubscribe at any time. More info<\/p>\n Don’t miss… <\/strong> One fan, @SRBNews247, took a different approach, writing: \u201cMassive respect to Carlos Alcaraz who is a great talent but Novak Djokovic will decide when his era is over.\u201d And Djokovic himself has already proven them right, as he said he wouldn\u2019t be retiring while he was still at the top of the game and still able to beat his young rivals.<\/p>\n \u201cIt’s not my interest and neither business to really review what everyone talks about or thinks, whether there is a passing of the torch or new gen, next gen, future gen, whatever you want to call it, happening or not happening in the sport,\u201d he said after winning the US Open. \u201cYou know, I focus on what I need to do and how I get myself in an optimal state so that I can win the biggest trophies in our sport. That’s what I care about.\u201d<\/p>\n Djokovic later added: \u201cKnowing that I play at such a high level still and I win the biggest tournaments in this sport, yeah, I don’t want to get rid of this sport or I don’t want to leave this sport if I’m still at the top, you know, if I’m still playing the way I’m playing.\u201d<\/p>\n![](\"https:\/\/cdn.images.express.co.uk\/img\/dynamic\/72\/590x\/secondary\/4955813.jpg?r=1694527124508\")
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