{"id":294953,"date":"2023-10-21T18:24:29","date_gmt":"2023-10-21T18:24:29","guid":{"rendered":"https:\/\/allmysportsnews.com\/?p=294953"},"modified":"2023-10-21T18:24:29","modified_gmt":"2023-10-21T18:24:29","slug":"what-is-infinite-athlete-chelseas-new-shirt-sponsor","status":"publish","type":"post","link":"https:\/\/allmysportsnews.com\/soccer\/what-is-infinite-athlete-chelseas-new-shirt-sponsor\/","title":{"rendered":"What is Infinite Athlete? Chelsea\u2019s new shirt sponsor"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/static.independent.co.uk\/static-assets\/images\/newsletter\/football\/football-thumb\/football-thumb.png\" width=\"134\" height=\"134\" layout=\"responsive\"><\/p>\n<h3>Sign up to Miguel Delaney\u2019s Reading the Game newsletter sent straight to your inbox for free<\/h3>\n<h3>Sign up to Miguel\u2019s Delaney\u2019s free weekly newsletter <\/h3>\n<h2>Thanks for signing up to the<br \/> Football email<\/h2>\n<p>Chelsea\u2019s new front-of-shirt sponsor is Infinite Athlete.<\/p>\n<p>The Blues struck a deal worth \u00a340m and now the company will feature on the front of the shirts after they had started the season with a blank blue.<\/p>\n<p>The club was previously sponsored by the Three mobile network and so far has been playing this season without a badge after the Premier League blocked a potential deal with Paramount+. <\/p>\n<p>The new deal will apply to both men\u2019s and women\u2019s kits and is for the current season.<\/p>\n<ul>\n<li><strong>Chelsea v Arsenal LIVE: Premier League score and goal updates<\/strong><\/li>\n<\/ul>\n<p>Fans were given a glimpse of the new kit over the weekend during Chelsea\u2019s win against Tottenham in the WSL. <\/p>\n<p>The Blues men\u2019s team also rocked their new fit for the first time on Monday night in West London Derby against Fulham.<\/p>\n<h3>Recommended<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/static.independent.co.uk\/2023\/10\/21\/17\/newFile-1.jpg\"><br \/>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/static.independent.co.uk\/2023\/10\/20\/22\/074cec58ec3ddfe367b6a710520a5b42Y29udGVudHNlYXJjaGFwaSwxNjk3OTE2MDE0-2.67045533.jpg\"><br \/>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/static.independent.co.uk\/2023\/10\/03\/07\/GettyImages-1713805587.jpg\"><\/p>\n<p><em>Here is everything you need to know about Infinite Athlete<\/em><\/p>\n<p><strong>What is Infinite Athlete?<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/static.independent.co.uk\/2023\/10\/04\/11\/PA-73996478.jpg\"><\/p>\n<p>Chelsea&#8217;s Marc Cucurella (right) and Armando Broja at the end of the Premier League match sporting the Infinite Athlete tops. <\/p>\n<p>The United States-based company said its mission is to \u201cbuild an operating system for sports that powers infinite innovation and makes sports better for the fan, the game, and the athlete.\u201d<\/p>\n<p>The company is the global parent company of Tempus Ex Machin, which entered into a seven-year partnership with the Blues earlier this year to \u201cpower innovative technology enhancements for the club and our global fanbase,\u201d Chelsea said on its <em>website.<\/em><\/p>\n<p>Chelsea\u2019s chief executive officer, Chris Jurasek, said in a<em> press release<\/em> that Infinite Athlete will have a huge influence on football in the future.<\/p>\n<p>He added: \u201cFrom the outset, it was clear the potential Infinite Athlete has in leveraging technology to unlock competitive advantage and to enhance the fan experience. We have a like-minded partner in Infinite Athlete.<\/p>\n<p>\u201cThe speed at which our relationship has grown, alongside the evolution of Infinite Athlete\u2019s business, made this an obvious extension to our partnership.<\/p>\n<p>\u201cInfinite Athlete has the potential to revolutionise the world of football and global sports, particularly when it comes to fans wanting to consume more match and player data and control their own viewing experience, while also providing players and coaches with insights and analytics that can help with player performance, health and safety.\u201d<\/p>\n<p>Infinite Athlete said it was created \u201cout of the idea that the world can do better in all aspects of sports and live events \u2013 the fan, the game, and the athlete experience.\u201d<\/p>\n<p>Its goal is to create a single \u201ctechnology foundation\u201d across all major sports.<\/p>\n<p>\u201cThis foundation will combine and connect sports data from all sources, which will create infinite possibilities,\u201d it says on its website.<\/p>\n<p>Chelsea has been climbing it up in the league as the team bagged a 2-0 against Fulham, with Mykhailo Mudryk shooting his first goal with the Blues and Armando Broja\u2019s first in nearly a year.<\/p>\n<p>Just 18 minutes in, Mudryk scored a stunning goal, rounding off a move involving Moises Caicedo and Levi Colwill with a confident finish in front of the Hammersmith End.<\/p>\n<p>The team stayed at 2-0 just 20 minutes into the game as took home the title of winners for the 50<sup>th<\/sup> time against Fulham. <\/p>\n<p>Source: <a href=\"https:\/\/www.independent.co.uk\/sport\/football\/chelsea-infinite-athlete-shirt-sponsor-b2423736.html\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sign up to Miguel Delaney\u2019s Reading the Game newsletter sent straight to your inbox for free Sign up to Miguel\u2019s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":294952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Infinite Athlete? 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