{"id":297936,"date":"2023-11-17T21:28:37","date_gmt":"2023-11-17T21:28:37","guid":{"rendered":"https:\/\/allmysportsnews.com\/?p=297936"},"modified":"2023-11-17T21:28:37","modified_gmt":"2023-11-17T21:28:37","slug":"oliver-holt-f1-and-las-vegas-are-entertainments-newest-power-couple","status":"publish","type":"post","link":"https:\/\/allmysportsnews.com\/racing\/f1\/oliver-holt-f1-and-las-vegas-are-entertainments-newest-power-couple\/","title":{"rendered":"OLIVER HOLT: F1 and Las Vegas are entertainment's newest power couple"},"content":{"rendered":"
If there was ever any doubt that modern Formula One had found its soul mate in the gleaming, golden towers, roulette wheels, Rat Pack tribute acts and ersatz monuments of Las Vegas, the first sight that greets you in the specially-built $240million (\u00a3192.8m) grand prix paddock removes the last vestige of uncertainty.<\/p>\n
There, in the epicentre of this festival of speed, glamour and glitz, the first thing you see, opposite the back of the Williams garage at the far end of the pit-lane, given pride of place alongside the teams\u2019 hospitality areas, is a wedding chapel complete with slot machines, ornate candelabra chandeliers and a walk down the aisle beneath heart-shaped arches.<\/p>\n
The sign on the front of this little chapel proclaims that this is a \u2018Race to the Altar\u2019, and inside there is a picture of a Formula One car hurtling down the Strip past Bellagio and Aria, two of its most lavish hotel-casinos. A message has been painted on the rear wing of the car amid four red hearts. It reads, in a swirly, ornate font, \u2018Just Married\u2019.<\/p>\n
There was actually a wedding there on Thursday, which meant there was more action in the chapel than on the track that day after the fiasco of a first practice session abandoned after eight minutes and a second one that was so severely delayed it did not begin until the early hours of Friday morning.<\/p>\n
Anyone who pays $20,000 (\u00a316,000) for a five-day pass to the Paddock Club has a right to tie the knot in the paddock chapel, so you might as well get your money\u2019s worth even if the wedding felt like a scene from the Hangover.<\/p>\n
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Formula One has arrived in Las Vegas – and like it or not, it’s here to stay for the long haul<\/p>\n
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On Thursday, the paddock’s chapel played host to its first wedding as 1997 world champion Jacques Villeneuve married Giulia Marra<\/p>\n
Sin City and F1 have only just met, yet it feels as if they have known each other their whole lives.<\/p>\n
Whatever the world champion Max Verstappen may say about the event being \u201899 per cent show and one per cent sporting event\u2019, there is a synergy between the city and motor racing that has made them entertainment\u2019s newest power couple and placed their relationship at the centre of the city\u2019s renewed ambition to be the sporting capital of the world.<\/p>\n
Sure, there has been some cynicism from the locals, exasperated by the endless disruption caused by grand prix-related construction projects. Residents have taken to calling traffic cones the \u2018Nevada state flower\u2019 because they have sprouted everywhere during preparations for the race. Because of the outline of the track, it has become known here as \u2018the upside-down pig\u2019.<\/p>\n
The event is bigger than just a single race, though. It fits into a pattern of the city using sport to build its profile.<\/p>\n
In the past, it was the undisputed centre of the boxing world, but there was little in the way of team sport here, aside from a minor league baseball team called the Las Vegas 51s.<\/p>\n
That has changed and the pace of change is accelerating.<\/p>\n
There is ice hockey in the desert now and the Las Vegas Golden Knights, who play their home games at the T-Mobile Arena opposite the MGM Grand, are the reigning Stanley Cup champions, something that would have been unthinkable even a decade ago. Earlier this week, Major League Baseball\u2019s team owners gave their approval for the Oakland A\u2019s to move to Vegas at the end of next season, where they will eventually play in a $1.5billion (\u00a31.2bn), 30,000-capacity ballpark on the site of the Tropicana hotel on the Strip.<\/p>\n
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The city has undergone a massive overhaul to create the unique street circuit, and Vegas is only looking to continue its sporting rejuvenation<\/p>\n
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Cars on the track will pass under the watchful beam of the Sphere, the largest spherical structure in the world<\/p>\n
The site is not far from the Allegiant Stadium, the home of the Las Vegas Raiders, the NFL team who arrived here in 2020.<\/p>\n
Next February, the city will get American sport\u2019s ultimate seal of approval when it hosts the Super Bowl. An NBA team will arrive soon, too, with a stadium planned for the south end of the Strip, beyond the Mandalay Bay hotel.<\/p>\n
Now there is the deal for the Las Vegas Grand Prix, which is the equivalent of staging the Super Bowl 10 years in a row and which puts F1 at the heart of the way sport is being used by cities and countries to drive economic growth and leverage regional power and influence.<\/p>\n
Walk through the sprawling hotels and casinos in Vegas, establishments so extensive that they feel like small towns with their own high streets, bars, restaurants, shops and blackjack tables, and sport is everywhere. It is on every screen at every turn, even in many high-end restaurants.<\/p>\n
Sport is not just the opium of the masses any more, it has become the drug of choice for big business. It has become the narcotic no autocrat can do without.<\/p>\n
So it has become the drug of choice for fabulously wealthy states like the United Arab Emirates, Qatar and Saudi Arabia, which have identified it as a key new income stream, a means of driving tourism and a way of achieving acceptance and growing prominence in world affairs by camouflaging human rights abuses with its beauty and its popularity.<\/p>\n
Vegas suffered because of that. In recent years, it has seen its position as the undisputed fight capital of the world eroded by Saudi Arabia, in particular, which has claimed more and more of the highest profile heavyweight fights.<\/p>\n
Just this week, the regime in the kingdom has announced a huge bill featuring Deontay Wilder, Joseph Parker and Anthony Joshua in Riyadh two days before Christmas. In February, Tyson Fury and Oleksandr Usyk will fight there for the undisputed world heavyweight title in what will be the biggest event of them all.<\/p>\n
So scoring a deal for an F1 race is Las Vegas\u2019s way of continuing to widen its sporting attractions and drive its local economy.<\/p>\n
An article in the Las Vegas Review-Journal last week featured an interview with a local estate agent who talked about apartment prices in the Signature, the three tower blocks overlooking the start-finish line, shooting up in value.<\/p>\n
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Saudi Arabia is creeping up on Vegas as the go-to destination for big-money sporting contests<\/p>\n
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But Sin City will focus its sights on turning itself into the Monaco Grand Prix for the Netflix era<\/p>\n
It is clear that, in Formula One, Vegas has a partner which wants to turn this race into the Monaco Grand Prix for the Netflix era.\u00a0<\/p>\n
Whatever the event\u2019s teething problems, it is already clear that F1\u2019s owners, Liberty Media, envisage this as the sport\u2019s new blue riband event, the Monte Carlo for the Drive to Survive generation, a race amid neon and glamour that looks, on television, like a video game. Which, presumably, is Liberty\u2019s ultimate aim.<\/p>\n
If the partnership with F1 is a no-brainer for Las Vegas, it is more nuanced for the sport. Verstappen articulated the reservations that many feel about the direction F1 is moving in and the dangers of sacrificing substance for the illusion and celebrity which Vegas epitomises.<\/p>\n
Adrian Newey, the genius designer who is the mastermind behind Verstappen\u2019s all-conquering Red Bull car, smiled wryly as we sat outside the team\u2019s hospitality area on Thursday night and I asked him whether he liked coming to Las Vegas.<\/p>\n
\u2018It\u2019s quite plastic, isn\u2019t it?\u2019 he said. \u2018It\u2019s like one of those dirty habits, like eating cheeseburgers or something. I guess my reservation is that, as a show collectively, we don\u2019t try to make it too WWE.<\/p>\n
\u2018Formula One, there should be a bit of grit to it. It\u2019s still a dangerous sport. It shouldn\u2019t just be show. In terms of the argument about coming here, I have to admit, I am much more on the Max end of it.\u2019<\/p>\n
But if some have reservations, others are proselytizers for the race and for Liberty\u2019s direction of travel. Toto Wolff, the Mercedes team principal and CEO, reacted furiously when Mail Sport\u2019s Jonathan McEvoy suggested that the Thursday night practice fiasco was a \u2018black eye\u2019 for F1.<\/p>\n
Wolff\u2019s disproportionate rage may have been a product of the fact that, like everyone else getting to grips with the unusual timings of the race weekend, he was tired.<\/p>\n
But his reaction was also indicative of the way the sport is divided by its direction of travel and increasingly sensitive to criticism of the Vegas race.<\/p>\n
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Max Verstappen is one vocal sceptic of the bombastic project and derided its showiness<\/p>\n
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His chief technical officer at Red Bull Adrian Newey admitted he was of a similar opinion<\/p>\n
Vegas is the third American grand prix on the F1 calendar alongside increasingly popular events in Austin and Miami.\u00a0<\/p>\n
F1 CEO, Stefano Domenicali, has been instrumental in pushing the success of the way the sport has finally cracked America as it retreats from its traditional heartlands in Europe.<\/p>\n
If Verstappen spoke up against the colonisation of the event by the forces of showbiz, it was left to the greatest driver of them all, Lewis Hamilton, who is an increasingly impressive ambassador for the sport, to put a cogent and persuasive case for the other side and argue that Vegas represents a way forward.<\/p>\n
Hamilton, who is involved in the ongoing production of an upcoming movie set in F1 and starring Brad Pitt, talked about the lure of the city for those who are steeped in American culture and have been brought up on films like Martin Scorsese\u2019s Casino, the Hangover and Ocean\u2019s Eleven.<\/p>\n
\u2018It\u2019s pretty cool,\u2019 he said. \u2018I was mentioning the other day that I\u2019ve seen Casino a thousand times. So, it\u2019s amazing to be here.<\/p>\n
\u2018It was something we spoke of, dreaming of having a race here, many years ago. It\u2019s very surreal to be here and it\u2019s exciting. You know, it\u2019s such an incredible place, so many lights. It\u2019s a great energy, a great buzz.<\/p>\n
\u2018The sport continues to grow. It is a business ultimately and I think you\u2019ll still see good racing here. It\u2019s just such a big country. We needed to have at least two races here.<\/p>\n
\u2018This is one of the most iconic cities there is amongst the other amazing cities they have in America. It\u2019s a big show.<\/p>\n
\u2018It\u2019s never going to be like Silverstone, but maybe over time, the people in the community here will grow to love the sport, just as we\u2019ve had the privilege of growing up and experiencing.<\/p>\n
\u2018Maybe the track will be good, maybe it\u2019ll be bad. I think don\u2019t knock it until you try it. I hear there\u2019s a lot of people complaining about the direction that Stefano and Liberty have been going, but I think they\u2019ve been doing an amazing job.<\/p>\n
\u2018This sport is growing massively, it\u2019s going to grow even more once we get this movie out.<\/p>\n
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Toto Wolff lashed out at suggestions Friday’s practice fiasco was a ‘black eye’ for the event<\/p>\n
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Lewis Hamilton had a measured viewpoint, one reared on the glamorous pull of the city – but spoke of his desire to race in Africa<\/p>\n
\u2018I\u2019m on to Stefano because I really want to get a race in South Africa or in Africa, so if it\u2019s not South Africa, it will be somewhere else there hopefully, because we\u2019re on all the other continents.<\/p>\n
\u2018Everybody I know in Hollywood is coming to the Vegas race. There\u2019s a lot of high net-worth people coming, there\u2019s going to be a lot of business going on this weekend and hopefully it is a good spectacle for people to watch, even for those back home who have maybe never been to Vegas, they\u2019ll still get to see what Vegas is about.\u2019<\/p>\n
There are more weddings planned for the paddock chapel over the weekend before the race starts at 10pm local time on Saturday night, but Formula One and Las Vegas have already recited their vows.<\/p>\n
Their union is under way, for better or for worse.<\/p>\n