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<\/p>\nAI-generated Hope Sogni is launching a hypothetical bid to become Fifa president<\/p>\n
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An AI-generated candidate has launched a hypothetical campaign to become president of Fifa in a bid to show that football could be run differently.<\/p>\n
\u201cHope Sogni\u201d \u2014 created by the sports agency Dark Horses with Twise.ai and Maggie Murphy, pioneering chief executive of Lewes FC \u2014 has been designed to challenge Gianni Infantino, who was re-elected unopposed in March for another four-year term in charge of the sport\u2019s governing body.<\/p>\n
The Swiss-Italian lawyer has been criticised for a number of comments made since first taking the role in 2016, including a bizarre speech on the eve of last year\u2019s World Cup in Qatar.<\/p>\n
Sogni can be spoken to in real time, and set out a manifesto based on greater equality between men\u2019s and women\u2019s football, while also critiquing the likely awarding of the 2034 World Cup to Saudi Arabia.<\/p>\n
As quoted by The Guardian, <\/em>Sogni said: \u201cFifa should strive for fairness and equity in funding men\u2019s and women\u2019s football.<\/p>\n \u201cIt is important to invest in both, but also to address the historical disparities and underinvestment in women\u2019s football. This may require a weighted approach that prioritises the development and growth of women\u2019s football, while still ensuring adequate support for men\u2019s football. The goal is to create a more balanced and inclusive landscape for the sport.\u201d<\/p>\n Fifa President Gianni Infantino was re-elected in March <\/p>\n On the potential of a Saudi Arabia World Cup, Sogni added: \u201cI believe that hosting the men\u2019s World Cup in Saudi Arabia in 2034 raises important questions about human rights and equality. <\/p>\n \u201cIt is crucial for Fifa to consider the impact of its decisions on the global football community and the values it represents. I would advocate for a thorough evaluation of the host country\u2019s commitment to human rights, gender equality, and inclusivity before making a final decision.<\/p>\n \u201cIt is important to evaluate host countries based on their commitment to human rights, gender equality, and inclusivity, regardless of their geographic location,\u201d she says. \u201cThe focus should be on promoting fairness and inclusivity in the selection process, rather than singling out specific regions.\u201d<\/p>\n![](\"https:\/\/static.independent.co.uk\/2023\/11\/01\/16\/newFile-4.jpg\")
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