Manchester United's new transfer negotiator is determined to change the club's perception in the transfer market with a revamped strategy.
After years of overspending by the crisis hit club, Matt Hargreaves is aiming to establish a more prudent approach to player signings. During the recent summer transfer window, United spent £192.1 million on players, which is a decrease of approximately £30 million compared to their record-breaking expenditure last year.
Hargreaves has been vocal about his opposition to the perceived 'United tax' imposed by other clubs when negotiating deals. He believes selling clubs often inflate the valuation of players when United express interest in a transfer, adding an unnecessary premium to their price tag, reports the Manchester Evening News.
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Despite his limited experience at the club level, Hargreaves is highly respected in the industry due to his success in recruiting top clients during his time at Adidas. Sources have confirmed that Hargreaves played a significant role in United's negotiations during the summer window following his appointing as director of football negotiations in June.
Club staff also were also impressed by the 'meticulous planning and execution' led by football director John Murtough when it came to transfers. United consider their window activity to be successful despite four out of their seven signings being completed on deadline day.
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United paid £55m for Mason Mount, £43.8m for Andre Onana, £62m for Rasmus Hojlund and £4.3m for Altay Bayindir and secured loan deals for Sergio Reguilon and Sofyan Amrabat while Jonny Evans returned to Old Trafford on a free transfer. Erik ten Hag's side have won just two of their five Premier League matches so far this season.
The likes of David de Gea, Fred and Anthony Elanga all left the club in the summer while there were also permanent exits for Dean Henderson, Alex Telles and Matej Kovar. The Red Devils take on Bayern Munich in th Champions League group stage on Wednesday before returning to league action against Burnley.
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